15 years of connecting the dots.
Across marketing, digital, communications and social media, helping businesses find the thread between what they know and what they need to say.
Healthcare
From siloed communication to digital strategy.
A global healthcare company where digital, communications and marketing worked in parallel. There was activity, but no shared direction, and no strong connection between them. I was brought in as Digital & Social Media Expert to help break down the silos.
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Created the digital strategy and structured campaigns.
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Developed a thought leadership programme .
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Helped leaders understand what and how to communicate on social media.
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Worked across marketing, digital, communications and sales.
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Helped create a creative hub to improve marketing and communication delivery.
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Implemented employee advocacy programme.
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Participated in a regional pilot coordinating campaign implementation across countries.
What changed
A more connected approach to digital, communications and commercial.
Leaders who became more confident and deliberate in how they communicated.
Strong recognition from global decision-makers for the regional pilot.
Travel Retail
Building a global digital presence and editorial platform from scratch.
A global travel retailer with no global social media strategy. Each market did its own thing, and there was no shared editorial voice or structure to connect them. I joined as a global social media coordinator, building the global function from the ground up.
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Built a global social media strategy from scratch.
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Established global guidelines and coordinated local teams to implement them.
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Built the global Facebook presence to 1 million followers within six months.
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Created Forum by Dufry, a digital editorial magazine, from scratch.
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Developed editorial content and interviewed public figures through agencies.
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Worked with brands including Dior, Chanel and Veuve Clicquot.
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Worked across global and local marketing, digital, communications, agencies and commercial partners.
SaaS
Turning content and social into a PR and awareness engine.
A hospitality and travel technology platform that needed more than content. It needed a marketing function and a reason for the market to pay attention. I grew into the role of Communications Executive, helping the SaaS business build recognition beyond its home market.
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Helped create the marketing strategy from scratch.
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Developed website content and blog strategy with SEO and conversion objectives.
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Built Facebook and Twitter presence.
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Used Twitter strategically for PR, stakeholder engagement and journalist outreach.
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Aligned strategy with the CEO, Marketing and Sales, and built campaigns and content to support sales and international expansion.
What changed
A global digital presence where there had been none.
An editorial platform that gave the brand a distinct voice.
The increased visibility on social media created greater interest among brand partners in joint marketing initiatives.
What changed
A global digital presence where there had been none.
An editorial platform that gave the brand a distinct voice.
The increased visibility on social media created greater interest among brand partners in joint marketing initiatives.
Healthcare
44%
20%
improvement in
project delivery efficiency
Digital strategy · Thought leadership · Campaigns
growth in campaign implementation
Travel retail
1M
66
countries supported through
global campaign roll-outs
Global social · Editorial · Influencer marketing
followers built in six months
SaaS
50%
NY Times + HuffPost
media coverage secured through
digital communications
Content strategy · Social · PR
increase in app downloads within three months