How I connect the dots to tell the stories.
Fifteen years of finding stories.
Healthcare
From siloed communication to digital strategy.
Travel Retail
Building a global digital presence and editorial platform from scratch.
A global healthcare company where digital, communications and marketing worked in parallel. There was activity, but no shared direction, and no strong connection between them. I was brought in as Digital & Social Media Expert to help break down the silos.
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Created the digital strategy and structured campaigns.
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Developed a thought leadership programme .
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Helped leaders understand what and how to communicate on social media.
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Worked across marketing, digital, communications and sales.
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Helped create a creative hub to improve marketing and communication delivery.
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Implemented employee advocacy programme.
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Participated in a regional pilot coordinating campaign implementation across countries.
What changed
A more connected approach to digital, communications and commercial.
Leaders who became more confident and deliberate in how they communicated.
Strong recognition from global decision-makers for the regional pilot.
A global travel retailer with no global social media strategy. Each market did its own thing, and there was no shared editorial voice or structure to connect them. I joined as a global social media coordinator, building the global function from the ground up.
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Built a global social media strategy from scratch.
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Established global guidelines and coordinated local teams to implement them.
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Built the global Facebook presence to 1 million followers within six months.
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Created Forum by Dufry, a digital editorial magazine, from scratch.
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Developed editorial content and interviewed public figures through agencies.
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Worked with brands including Dior, Chanel and Veuve Clicquot.
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Worked across global and local marketing, digital, communications, agencies and commercial partners.
SaaS
Turning content and social into a PR and awareness engine.
A hospitality and travel technology platform that needed more than content. It needed a marketing function and a reason for the market to pay attention. I grew into the role of Communications Executive, helping the SaaS business build recognition beyond its home market.
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Helped create the marketing strategy from scratch.
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Developed website content and blog strategy with SEO and conversion objectives.
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Built Facebook and Twitter presence.
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Used Twitter strategically for PR, stakeholder engagement and journalist outreach.
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Aligned strategy with the CEO, Marketing and Sales, and built campaigns and content to support sales and international expansion.
What changed
A global digital presence where there had been none.
An editorial platform that gave the brand a distinct voice.
The increased visibility on social media created greater interest among brand partners in joint marketing initiatives.
What changed
A global digital presence where there had been none.
An editorial platform that gave the brand a distinct voice.
The increased visibility on social media created greater interest among brand partners in joint marketing initiatives.
Healthcare
44%
20%
improvement in
project delivery efficiency
Digital strategy · Thought leadership · Campaigns
growth in campaign implementation
Travel retail
1M
66
countries supported through
global campaign roll-outs
Global social · Editorial · Influencer marketing
followers built in six months
SaaS
50%
NY Times + HuffPost
media coverage secured through
digital communications
Content strategy · Social · PR
increase in app downloads within three months