THE PROBLEM
Businesses never run out of stories. They have ideas, expertise, products and years of experience. But often it's all disconnected. The work is finding the right wave.
That's where I come in.
I help businesses make sense of what they know, find the story worth telling, and turn it into communication that moves people.
Healthcare
44%
20%
improvement in
project delivery efficiency
Digital strategy · Thought leadership · Campaigns
growth in campaign implementation
Travel retail
1M
66
countries supported through
global campaign roll-outs
Global social · Editorial · Influencer marketing
followers built in six months
SaaS
50%
NY Times + HuffPost
media coverage secured through
digital communications
Content strategy · Social · PR
increase in app downloads within three months
what i do
Strategy
When there's no clear pathway to attain your desired outcome.
Narrative
When there is something worth saying and no clear story holding it together.
Marketing, sales, communications. All tell a version of the story, without any connection. If you don't anchor it, every customer will be drifting. Let's connect the long-term direction to the short-term action first.
Now that you know where you are going, let's redefine what you're saying and how you're saying it: your positioning, the territories, the story your leaders can tell without a script in their hand. Own the story. That is the part people remember.
Communication
When the strategy has to become something that actually moves people.
A strategy nobody can read is a document. Let's give it a place to be seen — the website, the content, the executive voice, the campaign, wherever it needs to live. And if your team is going to carry it after I leave, I'm here to teach them how.
You might need me if...
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Things are happening, but they are not connecting.
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The business has expertise, but the message is unclear.
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There is plenty of activity, but no clear direction.
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You need experienced strategic thinking without adding another full-time role.
You're not buying a service. You are bringing in someone who will work out what needs to be made, and then help you make it.
I believe in this kind of beauty, stories that connect people.
Hi, I'm Susana Gomes.
I live by the sea and I surf. I'm passionate about the ocean, books and writing.
Surfing has taught me more about this work than any framework. You can paddle very hard, but if you're in the wrong part of the break, you'll get tired and you won't catch the wave. This is where good stories get lost.
I started my career in journalism, long before marketing became the job. Since then, I've spent fifteen years working across communications, PR and digital marketing helping businesses turn ideas, expertise and opportunities into stories worth sharing.
I keep it simple. I connect the dots. And I help you find the right wave.
My friends still ask me how to fix their Instagram. I always find the answer.
